Released on: October 31, 2008, 3:17 am

Press Release Author: Joni Girardi

Industry: Computers

Press Release Summary: In tough times, smart companies know exactly where to cut and
invest thanks to business intelligence.

Press Release Body: San Jose, CA, October 31, 2008 -- When times get tough, smart
companies know exactly where to cut and where to invest for the next
recovery-because they make the most of business intelligence. In fact, many
companies are already half way there without knowing it.

"Business intelligence lets you make lemonade while others get stuck with lemons,"
said DataSelf CEO Joni Girardi." "It's all about identifying, understanding and
monitoring your key performance indicators."

Though business intelligence has proven itself among large organizations, mid-size
companies were slow to pick it up - until recently. DataSelf BI has led the way,
offering top-tier features at a price and ease of use that suits non-technical users
who work by themselves.

"What many mid-size companies may not realize," Girardi continued, "is that their
ERP and CRM systems already have the raw data they need." All that's left is
designing KPIs to fit the business. Suddenly, ERP and CRM systems turn from a
necessary evil into a source of critical data.

"I see managers get excited, and it really makes my day," said Girardi."They're
amazed at how easy it is to find critical trends with DataSelf BI."

Earlier this year, for example, a food distributor faced a rising fuel bill and
sinking volume. The pre-DataSelf system, said Girardi, would have given the firm's
decision maker little choice but to cut according to his intuition and spotty
indicators. "They would have used the route map and total sales volume," said
Girardi, "but you just can't tell much from blunt metrics."

DataSelf BI gave managers the insight they needed. They chose from among DataSelf
BI's out-of-the-box KPIs and reports"which now total more than 1200"to find the ones
that suited their business best. The distributor's COO spent a morning customizing a
few of them, and the picture took shape: with data piped straight from the ERP
system, he could see in a minute each customer's profitability; he could decide
which ones to cut, save or renegotiate. They could also refocus their product
portfolio and sales to maximize the profitability from their most important
customers.

The tool's ability to fit any environment explains why DataSelf BI works for so many
mid-size businesses, said Girardi. It's also why companies keep it as they grow: it
adapts easily.

DataSelf BI provides an easy yet powerful means to report or "slice and dice"
business data. Its main benefits:
- An intuitive and user-friendly reporting solution. On average, managers can tackle
70% or more of their reporting needs without IT support.
- A virtual "consultant in a box" provided by the rich package of over 1,200 reports
and KPIs, a comprehensive data warehouse and several OLAP cubes.
- Quick deployment at a fraction of the cost of solutions from up-market BI vendors.
- All standard BI functions are included, including KPIs, dashboards, forecasting,
budgeting, operational reporting, financial reporting, commissions, analytics, data
mining, data warehousing, OLAP cubes, SQL mirroring, balanced scorecards and
business activity monitoring.
- The solution comes preconfigured to work with popular mid-market applications such
as Microsoft Dynamics, Sage Accpac, MAS 90, MAS 200, MAS 500, Sage PFW, Sage Pro,
SalesLogix and SAP Business One.

About Dataself Corporation:

DataSelf provides user-friendly and high-end business intelligence solutions for
mid-size organizations.

DataSelf's solutions have grown out of more than 10 years of experience providing
best-practice, high-end reporting, data analysis and analytic solutions to mid-size
organizations.

DataSelf simplifies and amplifies Microsoft's BI technology. DataSelf simplifies it
by deploying the optimal set of tools for each client and by adding its own
technology that eliminates SQL programming. DataSelf amplifies by adding a
comprehensive set of out-of-the-box solutions for popular mid-market business
applications.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Contact:
Joni Girardi
Dataself Corp.
111 N. Market St
6th Floor, San Jose
CA 95113, USA
408-351-3560
info@dataself.com
http://www.dataself.com

Web Site: http://www.dataself.com

Contact Details: Dataself Corp.
111 N. Market St
6th Floor, San Jose
CA 95113, USA
408-351-3560
info@dataself.com